Bike Parka produces innovative bike covers, protecting customer's pride and joy from the elements. We worked closely with them to strengthen their visual identity system - giving it more depth and structure. Before pushing that into the online experience, exhibition stands, and social assets. We also played a key role in developing their most recent product - The Rough Sac, designed to protect your car/van from a dirty bike. In addition to shaping the product itself, we created a product video, sales toolkit, and packaging for the Rough Sac.