Bike Parka produces innovative bike covers, protecting customers' pride and joy from the elements.

We worked closely with the team to strengthen and add clarity to the brand identity system. This was then rolled out across the website, exhibition stands, social assets and more.

We also got our hands dirty (literally): playing a key role in developing the most recent product — The Rough Sac. Designed to protect car and van interiors from a dirty bike. In addition to shaping the product itself (and liaising with the factory), we created a product video, sales toolkit, and packaging.