Edna

You’ll find Joe in that slightly odd (but interesting) space between the creative and strategic worlds.

He has 20 years’ experience in brand and digital design, working high-profile brands like Playstation, Landsec, Casio, Lowe Alpine and BT. More recently his role has evolved to bridge the gap between our creative output and addressing real-world challenges that our clients face. Making sure that everything we do at Edna delivers real value for their businesses.

Outside of work, you’ll normally find him, riding bikes, running or exploring the outdoors in his van.

For more than 20 years, Matt has been using words and pictures to change behaviour.

After a Masters degree spent looking into how design and creativity can be used to make a positive impact on the world, Matt moved to Hay-On-Wye and worked with an ethically-focused agency with a client base of charities and NGOs.

At EDNA, he's responsible for creatively interpreting strategy and Big Ideas.

For more than 15 years, Graham has worked at some of the leading design agencies across the North of England. With experience ranging from small start-ups to household brands, he’s helped shape fashion brands, led museum campaign creative and been trusted to roll out critical comms for the British Heart Foundation, picking up the odd award or two along the way.

At EDNA, he loves a design system, and ensures our visual output is of the highest quality and relevance.

With over 25 years in the creative industry, Helen has shaped campaigns and communications that make a difference. She began her career client-side at ASDA and Molson Coors before moving agency-side, where she’s worked with many brands including Kellogg’s, McCain, TSB and BT.

At EDNA, Helen makes sure everything runs like clockwork—projects stay on track, budgets stay in check, clients stay happy, and we deliver exactly what we promised, when we promised it.

Courtney Dodds is Head of Culture at Edna, where she shapes how the team works internally and supports clients to think more deeply about culture as part of their creative process. With a background in art direction and brand storytelling, she brings a visually led, culturally aware lens to leadership. Her approach is grounded in lived experience - burning out early as a young, undiagnosed neurodivergent person in a high-pressure industry. Now, she’s committed to reimagining work to be more honest and human. For Courtney, culture isn’t a side project—it’s the foundation for everything else.