Jungle isn’t your standard shop-fitting business. They're committed to questioning the status quo and exceeding sector standards (which is right up Edna's street!). Not only is their work of the highest quality, but transparency and the environment are at the core of their belief system. They’ve recently received B-Corp status in recognition of this.

Their model is based around an ever-evolving ecosystem of industry professionals that they collaborate with to deliver high-spec projects in the UK and Europe. Our role was to support them in developing their strategic positioning and bring to life their name and unique perspective in a distinctive contemporary identity. Sadly, we can’t take the credit for their great name!

Jungle's business model is a highly collaborative one, and transparency is one of their key values, so it was super important that we developed a strategy that was open about how they work and positioned it as a clear benefit to clients.

At the heart of the identity is a stripped-back logotype and clean, modern typography. This is offset with soft, organic shapes — a nod to the fluid ecosystem of their business model. Colours, hues and forms found in nature, act as a visual link to the environment. This creates a contemporary brand identity, designed to cut through the busy environments it is often seen in. It also avoids ‘stealing any thunder’ from the fantastic work Jungle do for their clients.

A key application for the Jungle brand was their website. It needed to champion the quality of their work and communicate their unique set of values. As a start-up, it was vital to position Jungle as a brand customers can trust. The brutal simplicity of the brand identity plays into this. We built a future-proofed, flexible platform that can grow with them as their business does, too.