LEEDS HOSPITALS CHARITY » Bear Hunt
« Back to work147,000
Visitors engaged
709,000
Audience reach
£7,700,000
Total economic impact
We collaborated with Walker Books and Wild in Art to help shape a new family-friendly public art trail for Leeds. Running over the summer holidays the trail (and the subsequent auction) raised funds for the new Leeds Children's Hospital. We developed a recognisable visual identity by expanding on the graphic assets from the original book. Pushing it out to an OOH campaign and promotional materials. We also played an active role in creating the bear sculptures themselves, as well as producing one of our own - named Polar.
Visual Identity \ Multi-channel Advertising Campaign \ Printed Collateral \ Digital Design
"EDNA were more than just a creative agency for us. As well as creating a ‘pawsome’ campaign identity, they got stuck into every little detail of the trail. They produced some really effective campaign materials. They even designed one of the stand-out bear sculptures on the trail: helping raise over 10% of the final auction total on its own. They were one of the major reasons why the art trail was so successful for us."
