LOWE ALPINE » Move your world
« Back to workEstablished in 1967, Lowe Alpine are one of the original outdoor brands. Despite maintaining a competitive market presence, the brands positioning lacked clarity. We collaborated closely with Lowe to help define a new strategy for the iconic outdoor brand, positioning them as an enabler for a more active lifestyle. To support this new direction we developed a distinct visual identity designed for maximum impact and to give them clear differentiation in the outdoor sector.
Brand Strategy \ Visual Identity \ Creative Direction \ Multi-Channel Campaign \ Packaging Design