We created a series of playful applications, targeted to specific locations around Manchester and the North-west (aligning with trial store locations).

We launched Primark’s hotly anticipated move into online shopping, with a new sub-brand and multi-channel campaign. The identity needed to act as a visual signpost both in-store and online so we introduced a new brand colour specifically for this purpose. The graphic components reference the elements often found in e-commerce to build out a modular identity system that can flex over varied applications.