We have collaborated with Primark menswear team over several years, bringing their product to life through stills and motion content. Our work together spans a variety of platforms and uses, all aimed at helping them become a leading fashion destination for menswear.

Our shoots have taken us to studios and locations across the UK, EU, US, and the Middle East.

We take pride in our authentic casting process, challenging traditional perceptions and often sidestepping conventional methods altogether.

Below, you'll find a selection of our favourite shoots.