We have collaborated with the Primark womenswear team for several years to create stills and motion content that works across various platforms and uses. We've been particularly involved in shaping the trend-driven imagery that elevates the brand's fashion credentials, delivering visuals that resonate with today's digital culture and speak directly to the online generation.

Our shoots have taken us to studios and locations across the UK, EU, US, and the Middle East.

We take pride in our authentic casting process, challenging traditional perceptions and often sidestepping conventional methods altogether.

Below, you'll find a selection of our favourite shoots.