This led to our first creative collaboration event, bringing together 10 brilliant minds from across the health, wellness, and fitness sectors. The focus of the day was a big, open question:

We chose to host the event in a local coffee shop rather than our studio. It was important that we met on mutual ground, in a warm, colourful space filled with natural light. The goal was to create an atmosphere where people felt at ease, comfortable enough to share openly and honestly.

There was no fixed agenda. Instead, we used a few loose prompts to guide the conversation, allowing ideas to flow naturally. This flexible format encouraged genuine dialogue and unexpected insights to surface throughout the day.

We began the day by sharing personal stories from nostalgic childhood memories of movement, climbing trees and jumping from garages to the moments our bodies let us down. All over coffee and croissants. It was an honest and moving way to start, allowing us to see the topic of movement through many different lenses.

This time of open sharing helped us build empathy for one another and highlighted just how broad and complex the subject of movement really is. It’s not just about fitness or health,it’s about identity, access, care, and connection.

From there, we turned to three guiding questions to shape the rest of the morning:

• Unwritten rules
  Cultural narratives and norms around movement
• Who’s being left behind
  The barriers to movement, and who faces them
• What gets in the way
  Time, pressure, priorities

These questions sparked big conversations and bigger ideas. By the end of the session, our wall was alive with sticky notes documenting, experiences, and provocations.

After a few hours of energising discussion, we shared lunch together. Stepping away from the table gave space for reflection and connection, with conversations continuing over plates rather than post-its.

To reset after lunch and avoid the mid-afternoon lull, we moved. Literally. A guided group movement session gave us a chance to put our own thinking into practice — stepping away from theory and into experience.

What made this moment particularly powerful was that it took place in public view, with a group of people who had only just met that morning.

We spoke openly about how we felt — the anxiety of the unknown, the fear of being judged, of doing it ‘wrong’. But by the end of the 45 minutes, the tone had shifted. We felt lighter. Energised. Inspired. More connected. Many of us said we’d gladly do it again. The shared experience of vulnerability. The perfect set-up for the conversations still to come.

This fed perfectly into the afternoon session, where we were ready to dig deeper and talk about the real-world barriers that stop people from moving — many of which we had just experienced for ourselves.

In the afternoon, we reflected on everything that had come up and, by majority vote, focused in on two themes to explore further. These became the foundation for deeper discussions around the challenges and opportunities connected to movement. Why is it hard for some people to move? What social, cultural, or structural barriers are in the way? And how might we shift the perception of movement as something optional to something essential?

This event was the first step in shaping our next self-initiated project. The insights, perspectives, and conversations from the day are already fuelling new thinking within the team, and we can’t wait to share more about what comes next.

We’ll be posting highlights from the event, including videos and a deeper look at the themes we uncovered. But for now, we’re just grateful.For the people who showed up, the stories they shared, and the energy in the room.

Great things really do start with questions, collaboration and listening.