
Brand
First
The focus of every project is to strengthen our clients’ brands and businesses. This is what “brand-first” means to us.
A distinctive brand gives you a tangible (and measurable) competitive advantage. Whether you’re a start-up developing your first brand presence, or an established business at a challenging point of change. We believe modern brands need smarter, more strategic, creative thinking. Not just more content.
Acting as a true brand partner, we take the time to understand you, and your business. Analysing your present—as well as potential, upcoming—challenges, we’ll shape brand foundations that are as robust and future-proof as they can be.
We’ll help you understand who you are, why you’re different, and why that matters. Together, we’ll co-create the tools to tell your story in ways that resonate with your audience. And make the world pay attention.

At Edna, we’re just as confident shaping a new brand positioning, as we are creating design systems, websites, films, and creative campaigns.
Regardless of output, brand is always our starting point.
So yes, we do things differently. We’re specialists in building brands. But we’re also generalists in understanding how brands need to function in an increasingly complex business landscape.
We’re not for everybody: If you’re OK with average and happy to follow the crowd, we’ll pass. But if you share Edna’s belief that different is better...
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