
Brand
First
The focus of every project is to strengthen our clients’ brands and businesses. This is what “brand-first” means to us.
A distinctive brand gives you a tangible (and measurable) competitive advantage. Whether you’re a start-up developing your first brand presence, or an established business at a challenging point of change. We believe modern brands need smarter, more strategic, creative thinking. Not just more content.
Acting as a true brand partner, we take the time to understand you, and your business. Analysing your present—as well as potential, upcoming—challenges, we’ll shape brand foundations that are as robust and future-proof as they can be.
We’ll help you understand who you are, why you’re different, and why that matters. Together, we’ll co-create the tools to tell your story in ways that resonate with your audience. And make the world pay attention.

Regardless of output, brand is always our starting point, but strengthening its commercial value is the end goal.
So yes, we like to think we do things differently (they all say that, don't they) - but for us, different isn't just a convenient adjective, it's fundamental to how we approach every project. We believe that challenging the status quo is how we make progress and do things better.
Modern brands need both differentiation and distinction to succeed today — more than ever, we believe creativity is the most effective tool to you there. So, we’re specialists in building brands, but also generalists in understanding how brands need to function in an increasingly complex landscape.
We’re not for everybody: If you’re OK with average and happy to follow the crowd, we’ll pass. But if you share Edna’s belief that different is better...
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Brand
Our Head of Brand Joe Simons talks about how our offer has evolved.

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